![]() ![]() However, anyone can wander through space on Roblox, and buy Gucci virtual items for two weeks, starting Monday, May 17, 2021. The IRL space, “Gucci Garden Archetypes,” is available for virtual tours on a dedicated website. The virtual event is a reproduction of Gucci’s real-world multimedia installation taking place at the Gucci Palace in Florence, Italy, in celebration of the brand’s 100th anniversary. Last year, the fashion powerhouse collaborated with Roblox to release rare virtual accessories on its platform but has now recreated an entire virtual art installation. Related | TikTok Is Hosting An All-Day Virtual #MuseumMoment Intent on expanding its brand awareness to younger audiences, Gucci is taking its collaboration with Roblox to the next level, by creating Gucci Garden, a virtual brand experience right within the online game platform. After bringing some rare items to Roblox last year, Gucci is entering the metaverse with a virtual experience on the online game platform. ![]()
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